According to society, light skin might be the right skin.
A recent Vaseline ad campaign in India recruited Bollywood hunk Sahid Kapoor to be the face for a new skin-lightening cream.
Representatives from Vaseline- a subsidiary of the Dutch-Anglo conglomerate Unilever- added an application to Facebook for males to upload a picture, and then “transform” to a lighter skinned version of themselves.
Those who oppose the product claim it racist.
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